Helping support Health Outcomes Research Globally with integrated solutions

Medlior, an independent Canadian research consultancy based in Calgary, Alberta, that offers research services and expertise using real-world evidence databases, launched a new visual brand in 2017. When tartanbond was engaged in 2018, the new brand was not integrated across all B2B client-facing touchpoints and was not effectively driving conversion. Tartanbond was tasked with creating an integrated communications and content marketing strategy. The goal was to create cohesive cross-platform messaging and visual branding across all marketing channels, both on and offline, including the website, blog, client newsletters, social media channels, printed promotional material and digital assets.

Client Testimonial

“We really appreciate what the tartanbond team has done for Medlior to elevate our brand and positioning within our niche industry”

Tara Cowling, Founder + CEO

Ambition

Our goal was to develop an overarching and integrated content marketing strategy that clearly presented a call-to-action, embodied Medlior’s brand voice, look and feel and highlighted Medlior’s unique selling propositions in an engaging, insightful way, ultimately, driving traffic to a refreshed website and increasing subscriptions to their proprietary database, Real World Radar.

Impact

300% increase of conversions to the website directly attributable to Medlior’s newsletter and LinkedIn content marketing efforts

Curated LinkedIn strategy, resulting in an 18.2% increase in followers and an average engagement rate of 5.12%
Integrated branding and collateral development presenting a clear visual brand to potential and current clients

Led the public launch of Real World Radar, a proprietary directory of global health research databases that helps inform healthcare and regulatory decision-making in the private and public sectors.
Drove more than $50,000 worth of subscriptions in its first year.

Services utilised in this case study

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