Great PR is at the heart of every successful marketing and communications campaign. Regardless of your audience, it’s the art of brilliant storytelling that will make you stand out in a crowded media landscape, whether in traditional press, online or on social. Earned media remains the most powerful, impactful and respected way to attract attention, engage audiences and influence behaviours. Team tartanbond are natural born storytellers who will help you spark conversations and win over hearts and minds.
As well as telling a compelling story, your content has to pass the ‘so what’ test. What’s new, different or interesting? Our content team get under the skin of your business to unearth what makes you tick and uncover newsworthy nuggets that will help bring your story to life. We put ourselves in the shoes of the audiences you want to reach to ensure we’re producing content that’s interesting, meaningful, helpful, informative and entertaining, delivered where and when it has the greatest impact. Our creative approach ensures your brand is getting the results you want, whether we’re newsjacking, staging an engaging event or eye-catching stunt, enlisting a brilliant brand ambassador, relevant influencer or developing expert-led content. We bring our content to life in many different ways, through words, pictures, animation and film.
Our experience as an authentic and innovative PR agency has seen us complete PR campaigns for some of Canada’s biggest businesses and brands who have trusted us with their reputations for decades. Traditional public relations might be where we started but we have evolved to offer a future-first, fully integrated traditional, digital and social approach to earned media, leaving no stone unturned for our clients and all from a single source, meaning their budgets are maximized too. Crisis communications and reputation management are integral to our offering.
Our PR services span corporate, B2B, consumer, crisis, digital and social and we have experience across most sectors of business and industry. We work across everything from retail, fashion & beauty, healthcare, real estate, planning & construction through to travel, leisure & hospitality, food & drink, technology and the environment. We are in touch with the issues facing most businesses today, including the delivery of sustainability and ED&I initiatives for some of the Canada’s biggest brands. While we’re a full service, full sector agency, we adopt a boutique approach to our clients’ industries, working with start-ups, SMEs, entrepreneurs and corporates, alike. It’s impactful, meaningful work rather than project scale that inspires us.
From our Victoria HQ we have the ability to deliver nationally and internationally. Our Canadian network of offices in Vancouver, Calgary and Toronto have the capability to deliver locally and regionally thanks to our extensive team of experts on the ground who cover every corner of the country. Our reach also extends to Europe, where we have a network of teams across the UK and Ireland.
Canada’s LGBT+ Chamber of Commerce (CGLCC) hosted the New World: 2021 Digital LGBT+ Global Business Summit from June 8 - 10, 2021. In May, CGLCC realized they were still shy of their goal of reaching 1,000 registrants and decided to enlist the support of tartanbond for one final registration push.
Since 2014, tartanbond has worked with the Peter B.Gustavson School of Business at the University of Victoria to help promote the impact of consumer trust among brands. The annual Gustavson Brand Trust Index highlights the power of this trust.The Index measures trust in four areas: relationship (does the brand care about the consumer), functional (does the brand do what it is supposed to), values-based (does the brand care about their role in society), and word-of-mouth (would you recommend the brand to others)
Creating the roadmap to grow a resilient Indigenous tourism industry and further support Indigenous people throughout Alberta by sharing stories, culture and experiences with a global audience.
Visit Jordan, also known as the Jordan Tourism Board, is the country’s official tourism bureau. tartanbond was tasked with developing and executing the My Jordan Journey Roadshow, an educational and informative experience for travel agents in key cities across the country. Guests in Montreal, Toronto, Calgary and Vancouver had the opportunity to learn more about Jordan, what makes the country unique, new offerings and reasons why one should travel there. tartanbond promoted the Roadshow to travel agents as well as facilitated partnerships with tour operators and media partners. tartanbond also managed and executed event logistics (including location booking, catering, prizes, etc.).
The Marine Debris Removal Initiative is the largest clean-up of British Columbia's north coast. This region contains places that have been designated with the highest level of ecological significance, including ecological reserves, conservancies, and marine protected areas, as well as being a famed destination for ecotourism.
Medlior, an independent Canadian research consultancy based in Calgary, Alberta, that offers research services and expertise using real-world evidence databases, launched a new visual brand in 2017. When tartanbond was engaged in 2018, the new brand was not integrated across all B2B client-facing touchpoints and was not effectively driving conversion. Tartanbond was tasked with creating an integrated communications and content marketing strategy. The goal was to create cohesive cross-platform messaging and visual branding across all marketing channels, both on and offline, including the website, blog, client newsletters, social media channels, printed promotional material and digital assets.
Leading the digital transformation of independent auto garages by giving them the tools to meet the expectation of digital-first consumers.