Showcasing Jordan across Canada with superior event planning

Visit Jordan, also known as the Jordan Tourism Board, is the country’s official tourism bureau. tartanbond was tasked with developing and executing the My Jordan Journey Roadshow, an educational and informative experience for travel agents in key cities across the country. Guests in Montreal, Toronto, Calgary and Vancouver had the opportunity to learn more about Jordan, what makes the country unique, new offerings and reasons why one should travel there. tartanbond promoted the Roadshow to travel agents as well as facilitated partnerships with tour operators and media partners. tartanbond also managed and executed event logistics (including location booking, catering, prizes, etc.).

Ambition

Developed event concept that aligned with travel themes in Jordan - Holy, Adventure, History and Culture - as well as facilitated all event logistics

Selected venues and catering partners across the country that aligned with Visit Jordan’s goals and values
Conducted stakeholder relations with relevant media and travel partners
Led key relationship with Baxter media to generate media coverage that would drive traffic to sessions
Organized and facilitated meetings with key media, travel agents and tour operators in each city to discuss future marketing opportunities for Jordan

Impact

The Roadshow proved to be very successful with significant attendance in each city - specifically in Calgary and Vancouver. We were able to gather valuable feedback and data from travel agents at each session, which aided in plans for future collaboration with a focus on education and training. The events also led to a media coverage partnership with Baxter Media, resulting in three key pieces in Travel Press.

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